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One of the biggest places founders stumble during the pitch is in establishing the size and scope of their market. They either think too big, or they don’t think big enough. Nailing down the best estimate for the size of an opportunity, and demonstrating that you have what it takes to capture that opportunity, is the cornerstone to building a convincing “go to market” strategy.

In this episode, host and business coach Tom Ryan talks about the common mistakes entrepreneurs make as they determine their potential market size, and their misconceptions about their ability to reach that market. As always, Tom is joined by producer and co-host Jason Pyles. Continue reading →