The biggest benefit of a professionalized business process is that it delivers consistent results while allowing you to rapidly scale your ability to capitalize on those results. As I mentioned in part one, there are two general categories of professionalization: Generating revenue and managing expenses. I covered the revenue side of this equation in the previous post, so now it’s time to talk about managing expenses.

The most obvious place to start is with production. This also includes various kinds of product-related work, such as program management. It doesn’t matter what kind of product you’re producing, it’s really about what you’re delivering for the customer. The process for making that product — whatever kind of product it is — is what needs to be professionalized. Continue reading →