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As an online-centric weight-management, health and fitness business, HalfSizeMe.com faces many unique challenges. From creating compelling products and services, to solving the riddle of subscriber growth and retention, founders and digital entrepreneurs Joel and Heather Robertson have innovated their way through some tough times.

In this episode, host Tom Ryan continues his conversation with Joel about the challenges HalfSizeMe.com has faced, and the lessons learned as the business has taken shape. Continue reading →