A few weeks ago, I was having a casual business meeting with one of the founders of a company I coach. It’s a great company, growing quickly thanks to a truly dedicated, battle-tested team. Everyone at the company not only understands the vision for the business, but also appear to genuinely embrace it.

Company culture and vision has been on my mind recently, and I was curious how this small startup seemed to knock it out of the park. Most companies struggle to even create a meaningful, clearly communicated vision, and never manage to embed it in the overall culture of the business. What was this startup doing differently? Continue reading →