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A few days ago, Tom Ryan received an unsolicited investment pitch through LinkedIn. This was no mere spam message; it was a train wreck. The message was so incomprehensibly bad that stuck with him for days. Here, in a few short lines, was nearly every mistake business marketers should avoid in their communications.

The message also presented a great opportunity for a “teachable moment.” In this episode, Tom and co-host Jason Pyles (an experienced copywriter in his own right) break down everything not to do when sending out a blind email like this one. Continue reading →