If you’ve ever lived in the Chicagoland area, like I have, chances are that you know this telephone number by heart: 588-2300. What’s so special about that number? It’s the number of Empire Carpet (now Empire Today), which has been etched permanently into my memory by their jingle-filled commercials.

In time, I may forget many of my experiences as an entrepreneur and business coach. I might forget the names of people I’ve worked with, or even the finer details of big events in my life. But as long as I live, I’ll never forget those seven digits. Continue reading →