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What is it about content marketing that makes it so compelling and effective? Is it purely a function of the way we consume media, or is there a generational shift at work? And what does it mean for how customers relate to brands?
In today’s episode of the Success In Business podcast, host and coach Tom Ryan answers some of these questions using both the hard data about how it works, and the deeper common knowledge about the effectiveness of storytelling. As always, Tom is joined in this discussion by co-host and producer Jason Pyles.
• Show opening, and Tom’s birthday
• Recap of content marketing concepts
• B2C brands and millennials
• Fun facts about millennials:
- Over 80 million millennials in the U.S.
- Control over $1 trillion in buying power
- Love and demand content marketing
• Millennials demand authenticity from brands
• Stats on content marketing (from DemandMetric.com)
- 90% of all organizations market using content
- 25% of marketing budgets are spent on content
- 20% of user time online is spent looking at content
- 68% of spend time reading content
- 80% of people appreciate learning about a company through its content
• Content marketing is rooted in story
• To be continued …
• Sign off, and ways to contact the show
Tweet Tom at: @TomRyanAVL
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