Ep. 152 – The Core of Content Marketing: Storytelling

StoryIn today’s social media-driven culture, content is king. But not all content is created equal. If you want your content marketing to resonate with your audience, it needs to tell a compelling story. Master storytelling, and people will crave every piece of content you create.

In today’s episode, host and business coach Tom Ryan talks about his struggles finding a reliable system for creating great business content. Not only did he find a great resource that changed his entire approach to storytelling, but all it cost him was his email address. Tom is joined, as always, by co-host and producer Jason Pyles.

• Show opening, and why Jason is like an onion

• Why storytelling matters for today’s businesses

• Tom’s struggles with finding storytelling a great structure

How To Tell A Story by Donald Miller

• Getting real value from marketing content

• Paying with your email as the standard for content

• The value of the network effect for great content

• To be continued …

• Sign off, and ways to contact the show

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