Monthly Archives: June 2015

Ep. 012: How to Calculate Your Price Point, Part 1

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Good morning! Today on Episode 12 of the Success in Business Podcast your host Tom Ryan answers a listener question from Nikki. She’s asking about how to price her product. You may have struggled with the same dilemma. Tom teaches us how to determine our costs and assess our competition. There are many things to take into consideration to make sure that you properly place your product in the market. Tom shares a ton of information for entrepreneurs! Join us! Continue reading →

Ep. 011: How to Design and Distribute Merchandise

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Good morning! Today on Episode 11 of the Success in Business Podcast your host Tom Ryan and Jason start chatting about how to market t-shirts and it turns into a great lesson on making sure that your products truly appeal to your customers. Tom gives great advice for any entrepreneurs who are creating a product or developing their company brand. Tom sites examples from actual companies that he is consulting and how they ensured that they would be well-received by the market. The good news is that you can still retain your creative control and feel proud of your product. Join us! Continue reading →

Ep. 010: Increase Your Customer Retention for a Membership Business

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Good morning! Today on Episode 10 of the Success in Business Podcast your host Tom Ryan answers an entrepreneur question from Joel in Florida about retaining customers for his membership business. Tom teaches us that membership renewal efforts should really start on day 1. Tom gives Joel some amazing ideas for how to increase the ROI for his customers. Join us! Continue reading →

Ep. 009: Getting Employees to Catch Your Vision for the Company

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Good morning! Today on Episode 9 of the Success in Business Podcast your host Tom Ryan answers a listener question from Karl about transferring your vision to your employees. As a business owner, one of our most challenging tasks is assembling a team of talented, innovative and trustworthy people. The next step of this process is to get your employees involved in the discussion when creating company goals, and overall, the company culture. Join us! Continue reading →

Ep. 008: How to Attract Investors

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Good morning! Today on Episode 8 of the Success in Business Podcast your host Tom Ryan discusses the steps you’ll need to take in order to make your company attractive to investors. As an entrepreneur and investor himself, he knows exactly what investors are looking for. What are the core competencies that you should be able to demonstrate? Most importantly, Tom reminds us how critical it is to have repeatable, scaleable systems in place! Join us! Continue reading →

Ep. 007: Getting the Most out of Advertising Dollars

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Good morning fellow entrepreneurs! Today on Episode 7 of the Success in Business Podcast your host Tom Ryan answers another listener voice mail, this time from Bill. He is asking about how to get the most out of advertising dollars. Tom explains how to find out which outlet will be the most cost effective for you. Find out what you hope to achieve with your marketing. Do you want to call your customers to action or do you want to brand your name? Certain forms of modern media provide very helpful analytics. Tom gives some super valuable advice for entrepreneurs hoping to close more deals with good customers. Join us! Continue reading →

Ep. 006: How to Market Artistic Works

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Happy Monday and good morning fellow entrepreneurs! Today on Episode 6 of the Success in Business Podcast your host Tom Ryan answers the show’s first voice mail from our listener Pam. She has a question about how to monetize the book she has written and the paintings she has done. Tom talks about the importance of identifying the audience for whom you’ve created the work and directly asking them for feedback. He encourages artist entrepreneurs to work up the courage to ask what people think about what they’ve created. Make sure you’re hitting the mark for your audience. Then, Tom goes into detail about how to break down heavy content literature as e-books. Join us! Continue reading →

Ep. 005: Your First Appointment With a Qualified Buyer

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Good morning fellow entrepreneurs! Today on Episode 5 of the Success in Business Podcast your host Tom Ryan demystifies sales for you. Understand the break down of the sales process so that when you get your first appointment with a qualified buyer you are ready! Continue reading →

Ep. 004: What is the Least “Expensive” Form of Capital?

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Welcome to Episode 004 of the Success in Business Podcast with Tom Ryan. In this show, Tom explains that the right sales foundation is the least “expensive” form of capital. So, what exactly are the four components of a sales foundation? Join us! Continue reading →

Ep. 003: Capital Doesn’t Necessarily Equal Customers

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Welcome to Episode 003 of the Success in Business Podcast with Tom Ryan. In this show, Tom explains why capital doesn’t necessarily equal customers. He also talks about how relationships are a valuable currency that can open doors that cash alone can’t open. All of this and much more in Episode 003. Join us! Continue reading →