Ep. 115 – The Business Power Pitch Deconstructed – A 12-Part Series

300x300new_resizedThanks to shows like Shark Tank, the art of pitching a business to investors has never been more popular. While having a strong business pitch is vital for a startup looking for financial capital, that’s barely the tip of the iceberg when it comes to understanding the importance of a great pitch. Any business or organization has something to gain from being able to tell their story in a concise, persuasive way.

Over the next few weeks, host and business coach Tom Ryan will be taking a deep dive into this hugely important topic. As always, Tom is joined by producer and co-host Jason Pyles.

• Introduction

• A 12-part series about mastering business pitches

• Business pitches apply to every business, not just startups

• Deconstructing the pitch down it its basic elements

• Effectively communicating your business is essential to your success

• The benefits of mastering the pitch

  • Raise money
  • Attract top talent
  • Gain more customers
  • Build a killer brand
  • Become more profitable

• Two essential elements of business pitches: The Hook and The Proof

  • The Hook
    • Problem or opportunity
    • Solution
    • Value: Time, money, risk, or quality
    • Unfair advantage
    • Traction
  • The Proof
    • Business model
    • Go-to-market strategy
    • Your competitors
    • Management team
    • Financials
    • Key metricsInvestment and use of funding

• A 12-part series, but how many total episodes?

• Sign off, and ways to contact the show

Links for Today’s Episode:

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