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Every successful business is defined by its sales channels. From small-scale home business selling directly to customers to a complex B2B company with a huge variety of products and services, every dollar earned has to flow in from somewhere.
In this episode, host Tom Ryan explores the basic structure of a sales channel. From understanding your customers and developing a value proposition to explaining the fundamental differences between direct and indirect sales, Tom covers a huge range of topics in this podcast. He’s joined by co-host Jason Pyles, host of the Horror Movie Podcast.
• Intro, and recap of the idea of sales as a core competency
• Jason’s horror-movie t-shirts, the crossover of horror movie fans with entrepreneurs
• Developing your value proposition recap
• Who are your customers?
• Describing your ideal customers
• Engaging customers to determine demand
• Challenge your customers to provide feedback
• Fundamental principles of a value proposition
• Sales channels: Where are you going to reach your customers?
• Direct versus indirect sales
• Five key questions for determining the best sales channel for your business
- Do you have any traction yet?
- Can you afford to sell at wholesale margins?
- Do you have the resources to sell yourself, and do you want to?
- Who is better able to reach your customers?
- Will your products successfully sell without you?
• Sign off, thanks and next episode preview
Links for Today’s Episode:
Check out Jason’s Horror Movie Podcast T-shirts
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