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Good morning! This morning on the Success in Business Podcast we pick up where we left off in Episode 27 with a question from Brian. What is Value Proposition? The concept of Value Proposition is simply the value that you propose to bring to your clients. If you are selling to businesses your value will fall into one of three categories. Your value may be that you:

1) help them make money,
2) help them save time,
3) or help them not get hurt.

If you are selling to consumers your value proposition categories widen and it may be that you:

1) help them make money,
2) help them save time,
3) help them not get hurt,
4) help them look good,
5) or, help them feel good.

Either way, as you assess and develop your Value Proposition, remember that this is the element about your business that is going to make your customers’ life better – either because it is innovative or because it is more efficient. Your Value Proposition is how you help your customers better than any other company can. Thanks for listening!

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If you’re a first-time listener, Tom Ryan’s Success in Business Podcast is a weekday show that provides how-to advice for entrepreneurs and small business owners. Thanks for listening.