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If you want an honest, straight-shooting assessment of your restaurant or retail location’s bathroom, ask a mom about it. A woman who has to change a diaper learns pretty quickly which locations are well-maintained, and which are disgusting and grungy. If Mara Watts, founder and CEO of Get Out Mama, has anything to say about it, every restroom in the greater Asheville, NC, area will soon be ranked by a crowd-sourced army of hygiene-focused mamas.

In today’s episode, host and business coach Tom Ryan and co-host and co-producer Natalie Pyles continue their conversation with Mara, discussing everything from organizing startup events to the untapped power of stay-at-home moms for market research.

• Show intro, and recap of the interview thus far

• Organizing the Talent Jam (1:00)

• Using mamas for market research (2:30)

• The market influence of moms (4:00)

• Restroom diaper changing tables as a market force (7:00)

• The “Get Out Mama Army” scoring and rating of businesses (8:30)

• Why entrepreneur follow-through matters (11:30)

• Feminine traits as a business advantage (13:00)

• “If you can get three moms to go into a bathroom and rate it, you’ve got a good idea of what that bathroom is all about.” (14:00)

• The value of Get Out Mama-approved status (15:30)

• To be continued …

• Sign off, and how to contact the show

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