Ep. 164 – Market Driven Design and Customization: An Interview with Grava Bike Co., Part 2

Grava Bikes, straight from the paint booth.

Grava Bikes, straight from the paint booth.

As a small bicycle brand competing against the biggest names in the industry, Grava Bike’s founders need every advantage they can get. As co-owners of a retail bike shop, they already had an edge, hearing customer feedback and frustrations with existing products firsthand. One of those biggest issues — the lack of color choice — might just be a major factor in Grava Bike’s future success.

In today’s episode of the Succes in Business podcast, host and business coach Tom Ryan continues his conversation with Jeff Welch and Shawn Moore, co-founders of Grava Bike Co.. As always, Tom is joined by co-host and producer Jason Pyles.

• Show opening, and recap of previous episode

• How Jeff and Shawn started working together

• Differences between running a retail bike shop and running a bike design startup

• How the retailer experience helped inform the design and manufacturing process

• Advantages and disadvantages of being a small manufacturer

• The challenges of working with individual customers

• Custom bike colors as a market force

• To be continued …

• Sign off, and ways to contact the show

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