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Your customers have a problem. They came to you in the hopes of finding a guide who not only understands that problem, but who can also help them come up with a plan for solving it. It’s your job to not only walk them through the changes and challenges they will face, but to show them what the consequences of failing to act on that plan will be.

Host and business coach Tom Ryan explains the role of “The Plan” in business storytelling in this final installment of his review of Donald Miller’s How to Tell a Story ebook. As always, Tom is joined by producer and co-host Jason Pyles. Download your own copy of Donald Miller’s How to Tell a Story ebook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review.

• Show opening, and recap of the “How to Tell a Story” series thus far

• Understanding “The Plan” (3:30)

• Why the hero’s “confusion” is important (4:00)

• Calling the hero to action (6:30)

• Defining the customer problems and their outcomes (9:30)

• Clarifying the consequences for your customer for not following the plan (10:30)

• How spelling out the consequences helps engagement (11:30)

• Practical applications of storytelling in everyday life (12:30)

• Next episode: Interview with an entrepreneur

• Sign off, and ways to contact the show

Tweet Tom at: @TomRyanAVL

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