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In every great story, there is a hero who needs a guide. Every Daniel LaRusso needs a Mr. Miyagi, and every Luke Skywalker needs a Yoda. When you tell your company’s story, it’s important to remember that you aren’t the hero. Your customer is the one facing the challenge, and it’s their story they care most about. Your role is to be the guide who helps them overcome their challenges.

Host and business coach Tom Ryan dives into this important element of business storytelling in this multi-part breakdown of Donald Miller’s How to Tell a Story ebook. As always, Tom is joined by producer and co-host Jason Pyles. Download your own copy of Donald Miller’s How to Tell a Story ebook today, and be sure to keep listening to the Success in Business Podcast this week for our continuing review.

• Show opening, and Jason’s post-dentist return

• Tom’s experience as a guest on Jason’s movie podcast (1:30)

• Recap of How to Tell a Story (3:00)

• What it means to be “the guide” in a business story (5:30)

• The hero doesn’t solve their own problem (7:15)

• Applying “the guide” role to your business (9:00)

• “The first job of the guide is to listen” (11:30)

• “The second job is to give the hero the plan” (12:00)

• To be continued …

• Sign off, and ways to contact the show

Tweet Tom at: @TomRyanAVL

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