Podcast: Play in new window | Download

To be successful, your business needs to solve a problem. That problem might be something specific and logistical within a given industry, or it might be something more along the lines of addressing an anxiety in the marketplace. A great pitch is all about delivering that perfect one-two punch of a succinctly stated “problem” and “solution.”

In this episode, host and business coach Tom Ryan talks about the ingredients common to great business solution pitches. As always, Tom is joined by producer and co-host Jason Pyles.

• Show opening, and recap of part one

• Eddie Murphy Raw clip

• “The Solution” is not a detailed description of your product

• Taking the anxiety out of “the problem”

• “Solution” company quiz

• Netflix’s solution to the problem of video rental late fees

• Problem and Solution: Getting people to quickly understand what problem your company solves

• Homework: Create your solution statement, and share it with multiple people to get feedback.

• Tom’s Thanksgiving plans

• Next episode: Value

• Sign off, and ways to contact the show

Links for Today’s Episode:

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes