Podcast: Play in new window | Download

Almost all early stage companies share a common struggle: Telling their story. It’s easier to talk about a product concept or a service idea than it is to create a compelling story about why the company’s efforts matter. Products and services may be at the core of the business, but it’s the company story — the pitch — that opens doors, wins customers and gains the attention of investors.

In this multi-part series, host and business coach Tom Ryan breaks down the “power pitch” every business needs into its basic elements. As always, Tom is joined by co-host and producer Jason Pyles.

• Show opening, and recap of last episode

• Explaining the “Big Picture” of the business pitch

• The evolution from the “Elevator Pitch”

• The value of having your idea clarified down to one simple sentence

• Why telling your story is difficult

• Bad pitch in action: Stepbrothers clip

• Deconstructing the power pitch in a dozen parts

• Two main parts of the pitch: The Hook and The Proof

• Making use of this series: Guidelines and homework

• Sign off, and ways to contact the show

Links for Today’s Episode:

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes