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The Success In Business Podcast shakes things up this week, taking a break from business coaching to spend a little time with to entrepreneur and founder/CEO of Slidebean, Jose ‘Caya’ Cayasso. As a serial entrepreneur, Caya has developed a wealth of experience beyond his years, earning a place in the “40 Under 40” Costa Rican innovators by El Financiero newspaper, and being named an Innovation Champion by the Costa Rican Ministry of Science and Technology. It’s safe to say that Caya knows a thing or two about getting startups off the ground.

In the first segment of this multi-part interview, Tom and Caya discuss the development of Slidebean, rising from the ashes of his previous startup Saborstudio, and how the business model for the presentation software has changed since its launch.

• Introduction, and welcoming Caya to the show

• How Caya went from college student to entrepreneur

• Slidebean’s value for making pitch decks

• “How much choice do you give the users?”

• Pivoting the Slidebean business model from B2C to B2B

• Identifying the ideal Slidebean customer

• Value of high-quality visual design in pitch decks

• Sign off, and next episode preview

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