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Good morning! Today on Episode 13 of the Success in Business Podcast your host Tom Ryan gives the second half of his answer to the listener voicemail question about pricing your product. Given that Nikki is interested in the health food market, Tom references his work consulting health food companies, but this advice applies to any industry. Sinless Raw Foods, Lusty Monk Mustard and Chipotle are fantastic examples! Networking can be incredibly helpful. Tom also teaches us how to conduct market surveys and assess the conditions of the market you’re breaking into! Join us!

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If you’re a first-time listener, Tom Ryan’s Success in Business Podcast is a weekday show that provides how-to advice for entrepreneurs and small business owners. Thanks for listening.