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Good morning fellow entrepreneurs! Today on Episode 7 of the Success in Business Podcast your host Tom Ryan answers another listener voice mail, this time from Bill. He is asking about how to get the most out of advertising dollars. Tom explains how to find out which outlet will be the most cost effective for you. Find out what you hope to achieve with your marketing. Do you want to call your customers to action or do you want to brand your name? Certain forms of modern media provide very helpful analytics. Tom gives some super valuable advice for entrepreneurs hoping to close more deals with good customers. Join us!

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If you’re a first-time listener, Tom Ryan’s Success in Business Podcast is a weekday show that provides how-to advice for entrepreneurs and small business owners. Thanks for listening.