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Breaking into the health market is one thing, but could a company like PRO-Hydro Beverages actually find customers in Coca-Cola’s demographic? With generational shifts away from carbonated, sugary beverages and vitamin-enhanced flavored water drinks on the rise, it’s not outside the realm of possibility. What is the H2Pro go-to-market strategy, and how will their soon-to-launch “2.0” distribution model expand their market reach”

In this episode, host and business coach Tom Ryan talks to the Baumgarten brothers about the perils and appeal of today’s fizzy drinks, their take on the lean startup approach, and the lessons learned from Dollar Shave Club’s market disruption. As always, Tom is joined by co-host and producer Jason Pyles.

• Show opening

• The Coca-Cola question

• Generational shifts in beverage consumption (vitamin waters and sports drinks)

• Tackling the go-to-market strategy with a lean startup model

• Growing the H2PRo distribution strategy

• The Dollar Shave Club model

• To be continued …

• Sign off, and ways to contact the show

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