Podcast: Play in new window | Download

With established players already staking out their turf in the probiotics market, a small startup like PRO-Hydro Beverages needs an edge to establish their niche. What’s their unfair advantage over the mainstream pill-makers and national brand yogurt peddlers? Expertise and reputation. Not only is company founder Dr. Alan Baumgarten an established family doctor, he also began his career as a public health nutritionist and registered dietitian.

In this episode, host and business coach Tom Ryan talks to the Baumgarten brothers about the ways consumers will use their products, as well as competitive landscape H2Pro has become a part of. As always, Tom is joined by co-host and producer Jason Pyles.

• Show opening

• Mark’s take on H2Pro’s unfair advantage

• Understanding H2Pro’s market advantage

• Compliance and convenience

• Effective probiotic implementation

• Marketing probiotics

• Politely talking about defecation on the H2Pro blog

• To be continued …

• Sign off, and ways to contact the show

Links for Today’s Episode:

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes