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On his path to becoming the entrepreneur behind the “rack card replacement” tour app UGoTour, Paul Hedgecock’s career took quite a few interesting turns. After realizing that his early goal of becoming a teacher would mean going into debt and take a pay cut from his job as a janitor at a nuclear power plant, Paul decided to take a different path. That winding road took him from being an early eBay expert to serial entrepreneur.

In this episode, host Tom Ryan and producer Jason Pyles chat with Paul about the lessons he’s learned along the way.

• UGoTour’s unique revenue model

• Mobile apps as a data-generating tool

• Paul’s entrepreneurial history

• Becoming an eBay expert

• Innovating in direct marketing at Expert Planet

• “Part of being an entrepreneur is realizing that there is always going to be a challenge.”

• Sign off, and ways to contact the show

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