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As HalfSizeMe.com has grown, they’ve found themselves with an unexpected problem: Not wanting to grow too much. As co-founder Joel Robertson explains, part of the appeal of their business is the personal, somewhat exclusive relationships they build with their clients. Growing too quickly could mean losing that connection. As a result, HalfSizeMe.com’s biggest priority is sustainable retention rather than rapid growth.

In this episode, host Tom Ryan and co-host Jason Pyles wrap up their conversation with Joel about the next steps for growing HalfSizeMe.com, while retaining the strong, individual connections they’ve developed with their clients.

• Introduction, and recap of interview with Joel

• Scaling your business while balancing growth

• Creating a sense of exclusivity, while still retaining inclusive attitude

• 21-day onboarding and conversion strategy

• Preventing your marketing and messaging from becoming overwhelming

• Recording and keeping your motivation

• Wrapping up with Joel: Was this valuable?

• Sign off, and ways to contact the show

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