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As an online-centric weight-management, health and fitness business, HalfSizeMe.com faces many unique challenges. From creating compelling products and services, to solving the riddle of subscriber growth and retention, founders and digital entrepreneurs Joel and Heather Robertson have innovated their way through some tough times.

In this episode, host Tom Ryan continues his conversation with Joel about the challenges HalfSizeMe.com has faced, and the lessons learned as the business has taken shape.

• Introduction, and recap of part one

• Overview of HalfSizeMe.com’s products and services: Memberships, ebooks and coaching

• Rob Booker’s Zen of Business podcast

• Online-centric business models and structures

• Understanding the customer experience, and building renewals

• Developing a relatively automated online business

• Challenges in HalfSizeMe.com’s growth, and strategic responses

• Customer engagement to enhance growth and retention

• Sign off, and ways to contact the show

Links for Today’s Episode:

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