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When Heather Robertson decided to take control of her weight, her husband Joel was more than just supportive. Together, the two of them built a successful podcast, an online weight-loss support community and a growing business, HalfSizeMe.com. Joel takes his startup work seriously, and he was also one of the first listeners to submit a question to Success In Business Podcast.

Over the next few episodes, host Tom Ryan and co-host Jason Pyles talk to Joel about the challenges HalfSizeMe.com has faced, and the lessons learned as the business has taken shape.

• Introduction

• Introducing Joel Robertson, co-founder of HalfSizeMe.com

• Joel explains the origin of HalfSizeMe.com

• Community building, podcasting and building the business

• The importance of messaging and storytelling

• Creating a niche with smaller scale, personalized weight-loss support

• The inertia of large, established companies versus the mobility of smaller startups

• Understanding your startup goals

• Sign off, and ways to contact the show

Links for Today’s Episode:

Tweet to Tom: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

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