Great talent can be expensive. For a cash-strapped startup, offering big salaries and other incentives to attract top talent isn’t always possible. That’s why many companies offer up a slice of the company as part of the compensation package. While this can be a great option in some situations, offering ownership to employees isn’t exactly a risk-free venture. In some cases, it can be a disaster for everyone involved. Continue reading
If you want to boost your membership retention rates, you need to understand the motivations of your subscribers. A bit part of this is simply asking current members about what they value about your service, and asking returning members why they came back. The more open and comprehensive the dialog, the clearer the picture becomes.
Of course, not every subscriber will be strongly motivated to share their feedback freely. In that case, you might need to create an incentive to encourage participation from a wide range of customers. Even something like a free month or a discount on their next renewal can be compelling. Continue reading