In the entrepreneurial world, there is a profound and definite need for telling the story of a business in the most succinct and compelling way possible. It’s not just about mastering the process of pitching to investors, lenders and potential partners, although those groups are important. The more powerfully you can present the case for your business to anyone and everyone, the easier it will be to do things like win new clients, attract top talent, and make connections with everyone else along the way.
Calling this kind of storytelling a “pitch” allows for a useful shorthand, but what we’re really talking about is creating a clear, concise narrative about why your business matters, and why other people should be paying attention. The same preparation that go into creating a great pitch also allows you to master the tools, methods and best practices for telling your story any time it really matters. If these techniques work during the high-stakes presentation of a formal business pitch setting, they will work anywhere. Continue reading