Ep. 179 – Seed Funding 101: Equity Basics

SIBP-Blog-NEW-2Equity-based finance is the most common instrument used in seed-stage funding. It’s also one of the trickiest kinds of funding, because equity is all about ownership. Selling equity may be a relatively easy way raise some much-needed funds, but it comes at a cost. When someone buys a piece of your company, they also gain a legally enforceable right to have a say in the direction of the business. A great business can suffer, or even fail, due to a bad equity partnership.

In today’s episode, host and business coach Tom Ryan further explores the topic of seed funding, focusing on the major considerations for equity-based fundraising. As always, Tom is joined by co-host and producer Jason Pyles.

• Show opening, and Jason’s role as “lowest common denominator”

• Recap of Ep. 178’s intro to seed funding (2:00)

6 Methods for Raising Money for Your Startup (and Their Tradeoffs) blog post (2:30)

• What “equity-based financing” means (3:00)

• “Equity financing just means that someone is buying a piece of your business” (4:30)

• Equity owners have rights, and often a preference when it comes to payment (5:30)

• Thinking practically about equity partners: “Would you become roommates with this person? Take a road trip with them? Would they be a good coworker?” (6:30)

• Jason’s failed partnership story (7:30)

Grava Bike Co. as an example of a strong, realistic business relationship

• Considerations in selling equity (9:30)

  1. What’s the value of the business?
  2. How much control are you giving up?
  3. How much money do you need to create value?

• Jason’s card-playing analogy (13:00)

• Tom’s John Candy in Stripes counterpoint (14:30)

• The need for a solid plan for equity-based funding (15:00)

• Why it’s easier to raise millions than thousands (16:00)

• Next episode: Valuations

• Sign off, and how to contact the show


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