Ep. 223 – From CPA to High-Growth CEO With Levi Morehouse

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-4 Welcome to Episode 223 of the Success in Business Podcast, your host Tom Ryan and producer Jason Pyles introduce Levi Morehouse founder and CEO Ceterus Fortune 5,000 Fastest Growing Company. You build your business. They do your books. They love entrepreneurs and they try to help small business entrepreneurs have more time! Their business model is focused on certain small business niches like yoga and massage studios so that they can provide the absolute best accounting services period. This way they can provide industry specific business insights and information relative to their peers to give them an advantage.

Thanks for listening!

You can watch some testimonials from Ceterus customers here.

You can follow Ceterus on Facebook here.

You can follow Ceterus on Twitter here.

You can catch up with Ceterus on LinkedIn here.

Tweet Tom at: @TomRyanAVL

Do you have a question about your business? Tom would love to help you:

Leave a voicemail: (801) 228-0663

E-mail your questions: SuccessInBusinessPodcast@gmail.com

Like this podcast on Facebook

Follow this podcast on Twitter: @TomRyanSIBP

Get every episode free: Subscribe in iTunes

Ep. 222 – The Online Marketing Industry With Jason Diediker of Business Promotion

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-5

Welcome to Episode 222 of the Success in Business Podcast. In this Part 2 show, your host Tom Ryan is joined by producer Jason Pyles and the general manager of the producer’s day job, Jason Diediker of Business Promotion, an Inc. 5000 digital marketing company.

In this episode, Tom asks Jason Diediker about his methods for maintaining a harmonious company culture with upbeat morale. Jason Pyles talks about the importance of trusting your company’s “experts” with decisions pertaining to their areas of expertise. Tom also asks Jason D. for his advice for a company that still needs to understand the most important first steps to marketing. Jason D. discusses the crucial nature of online branding.

Tom also asks Jason D. what his typical client profile is like when a customer first speaks with Business Promotion. Tom and Jason also discuss some of the problems that are prevalent in the online marketing industry. You don’t want to miss this one! Join us, and thanks for listening!

Watch the Business Promotion intro video. Continue reading →

Ep. 221 – Maintaining a Strong Company Culture With Jason Diediker of Business Promotion

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-5

Welcome to Episode 221 of the Success in Business Podcast. In this two-part show, your host Tom Ryan is joined by producer Jason Pyles and the general manager of the producer’s day job, Jason Diediker of Business Promotion, an Inc. 5000 digital marketing company.

In this episode, Jason D. provides a brief history of Business Promotion, which launched during the precarious economy of 2008. Jason explains his background in business and his climb up through the ranks at Business Promotion. Tom asks Jason to describe how his company weathered the storm of the Recession during BP’s early years as a brand new startup. Jason also explains how running his own business has informed his role as the general manager of Business Promotion. Tom asks Jason to discuss some of the more challenging aspects of his day-to-day duties and striking the balance between the company’s “promise-makers” (Sales) and its “promise-keepers” (Fulfillment). You can hear part 2 of this interview next week. Thanks for listening!

Watch the Business Promotion intro video. Continue reading →

Ep. 220 – Startup Secret Weapon: See Risk Like an Investor Part 3

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-5

Welcome to Episode 220 of the Success in Business Podcast, your host Tom Ryan is joined by producer Jason Pyles. This episode is Part 3 of 3, where Tom shares his StartUp Secret Weapon: Approaching Risk Like An Investor.

Market risk is one of these iceberg or transformer topics where there’s more than meets the eye. But generally speaking, assessing market risk comes down to an investor believing what you’re creating will quickly solve an actual problem that’s significant and worth tackling. A problem the market will agree is worth solving.

Surprisingly, most startup business and investor pitches do a poor job of Continue reading →

Ep. 219 – Startup Secret Weapon: See Risk Like an Investor Part 2

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-5

Welcome to Episode 219 of the Success in Business Podcast, your host Tom Ryan is joined by producer Jason Pyles. This episode is Part 2 of 3, where Tom shares his StartUp Secret Weapon: Approaching Risk Like An Investor.

There are four major risk categories that every entrepreneur needs to understand and to be able to reduce in order to be successful.

1) Team Risk
2) Product Risk
3) Market Risk
4) Execution Risk

Today Tom will be talking to us about Team Risk. The notion that people invest in people is never more appropriate than Continue reading →

Ep. 218 – Startup Secret Weapon: See Risk Like an Investor Part 1

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-3

Welcome to Episode 218 of the Success in Business Podcast, your host Tom Ryan is joined by producer Jason Pyles. This episode is Part 1 of 3, where Tom shares his StartUp Secret Weapon: Approaching Risk Like An Investor.

There are four major risk categories that every entrepreneur needs to understand and to be able to reduce in order to be successful.

Having worked with hundreds of entrepreneurs both as an advisor and investor, Tom can confidently say that all but a few understood how to think about and manage risk when they started out.

He was in the same boat back in the early-90s when he launched his first company, but fortunately, got some great advice from a mentor that changed the way he Continue reading →

Ep. 217 – How to use Metrics to Make Financial Projections

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-3

Welcome to Episode 217 of the Success in Business Podcast, your host Tom Ryan is joined by co-producer Natalie Pyles. This episode is Part 2 of 2, where Tom and Natalie interview a dynamic, husband-and-wife entrepreneurial team, Tammy and Stewart Cook, founders of the App-Garden. App-Garden automates inefficient processes involved in school administration. They offer software that streamlines everything from training substitute teachers to managing permission slips for school field trips. There helpful tools are being used in 27 states and counting!

Today Tammy and Stewart talk about the importance of gathering data when scaling your sales department. When you are scaling your business and growing into a larger market your selling process will need to grow, too. It’s for this reason that budgeting becomes so important at this stage. You are going to need to be able to pay more for marketing and additional salesman because even if you have the greatest product in the world, if you can’t get the word out, it won’t sell.

If you have detailed data showing how many calls your salesman make for every appointment they book, for example, then you can start to make projections for the future. Stewart and Tammy use Excel to track many, many different aspects of their sales so that they can make improvements and so that they can know what to expect. This allows them to stay on budget and grow safely! Thanks for listening! Continue reading →

Ep. 216 – Scaling a Locally Profitable Business Into a National One

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-1

In Episode 216 of the Success in Business Podcast, your host Tom Ryan is joined by co-producer Natalie Pyles. This episode is Part 1 of 2, where Tom and Natalie interview a dynamic, husband-and-wife entrepreneurial team, Tammy and Stewart Cook, founders of the App-Garden. Tammy and Stewart talk about the beginnings of their startup journey and the path they’ve taken to reach their present-day success!

Stewart and Tammy discuss how they adapted their business as they saw changes occur within their field. Stewart describes how their company was profitable but not as scalable as they wanted it to be. Stewart says that he and Tammy wanted to expand to other states until they were able to take their business nationwide. Tom asks the Cooks about transitioning from a legacy services-based business to a tech company and the creation of software. Be sure to also join us next Monday for Part 2 of our interview with Stewart and Tammy Cook. Thanks for listening! Continue reading →

Ep. 215 – Equity Crowdfunding in North Carolina

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-1 Welcome to the Success in Business Podcast with your host Tom Ryan. Today in Episode 215 Tom is rejoined by producer Jason Pyles and guest Leo John, Legal Specialist with the North Carolina Department of the Secretary of State Securities Division.

There is no way around it: fundraising is essential to success in business. Leo John is back today to help us understand how Equity Crowd Funding compares to other types of fundraising. Have you ever wondered what the difference is between equity-based crowdfunding and other types of crowdfunding, like Kickstarter? Or, have you ever wondered how the funding caps might affect your fundraising goals? There are distinctions between federal and North Carolina crowdfunding regulations.

Learn more about Investor Protection and Education at the North Carolina Department of the Secretary of State. You can reach Leo John by emailing him at ljohn(AT)sosnc(DOT)gov or by phone at 919.807.2249. Thanks for listening and we’ll be back next Monday with another great episode full of business expertise!

Continue reading →

Ep. 214 – What You Need to Know About Equity Crowdfunding With Guest Leo John

Posted on by

Podcast: Play in new window | Download

SIBP-Blog-NEW-1 Welcome to the Success in Business Podcast with your host Tom Ryan. Today in Episode 214 Tom is joined by producer Jason Pyles and guest Leo John, Legal Specialist with the North Carolina Department of the Secretary of State Securities Division.

There is no way around it: fundraising is essential to success in business. Leo John is here today to help us understand how Equity Crowd Funding compares to other types of fundraising.

Learn more about Investor Protection and Education at the North Carolina Department of the Secretary of State. You can reach Leo John by emailing him at ljohn(AT)sosnc(DOT)gov or by phone at 919.807.2249. Thanks for listening and we’ll be back next Monday with another great episode full of business expertise!

Continue reading →